Young and Beardless by John Luke Robertson & Travis Thrasher

Author:John Luke Robertson & Travis Thrasher [Robertson, John Luke & Thrasher, Travis]
Language: eng
Format: epub
Publisher: Thomas Nelson
Published: 2016-04-02T00:00:00+00:00

He got resistance, of course. There were already much bigger names in the duck hunting business. They didn’t want to have anything to do with some Louisiana hunter and his ten-dollar duck calls. But Papaw Phil kept making them and selling them and refusing to give up.

In the late seventies, he noticed that Walmart stores were taking the place of the small stores he’d been selling to. He knew he needed to get his duck calls into these stores, so he simply visited one and asked how many they wanted.

He was told he had to go to Walmart headquarters, but he decided to try another Walmart store instead. Eventually one of the store managers agreed to take six of them to sell. He then showed this order to the next Walmart manager, who promptly took all the duck calls he had.

Papaw Phil eventually sold about $25,000 worth of duck calls to the Walmart stores he visited. This prompted a call from the buyer at Walmart, wondering how in the world Papaw Phil had managed to get Duck Commander duck calls in their stores without the buyer even knowing about it. This led to Walmart and Duck Commander forming a relationship that has resulted in many sales of many products (maybe even this book!).

It all came from hard work and a vision. It also came from Papaw Phil rebelling against a system that said you had to do things a certain way. That initial buyer at Walmart surely would have told Papaw Phil the correct way to get duck calls into their stores. But sometimes you just have to do it your own way.

Because Papaw Phil wasn’t afraid to go against the way business was normally done, he was able to get the attention of those who were doing things the normal way. Those businessmen and women noticed the one duck who was flying in the opposite direction, so to speak.

From VHS to DVD to Primetime with Love

Duck Dynasty wasn’t the first time the Robertsons stepped foot in front of the cameras. From the very beginning, Papaw Phil had the vision to make videos. Just as he believed he had the best duck call on the market, Papaw also believed the family could make duck hunting videos that other hunters would want to watch.

The first video Papaw Phil ever made had humble beginnings. He rented camera equipment and hired a science teacher from Ouachita Christian School to film it. The title was Duckmen I: Duckmen of Louisiana. It was released in 1988 and sold about a hundred copies.

That’s a far cry from setting a record for having the most-watched nonfiction series telecast in cable TV history (11.8 million viewers tuned in). But you don’t just wake up and have something like that happen. Papaw Phil thought outside the box—way outside the box—when he started to film the videos. In fact, there really wasn’t much of a box there to begin with. But Papaw Phil saw it.

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